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Sending Policy

Last updated: January 29, 2026


Introduction

This Sending Policy defines the rules and best practices for sending emails through the Ventanova platform. By using our Services, you agree to comply with these rules.

Failure to comply with this policy may result in limitations, suspensions, or termination of your account.

Abuse contact: abuse@ventanova.ai


1. The 5 Pillars of Responsible Sending

1.1 Clear Sender Identification

All emails sent through Ventanova must:

  • Accurately identify the sender: The "From", "To", and "Reply-To" fields must reflect your real identity
  • Use an established domain: Your domain must have been active for at least 1 month with accessible public DNS records
  • Disclose third-party sends: If you are sending on behalf of another entity, this must be clearly stated in the email body

Recommended best practices:

  • Configure SPF, DKIM, and DMARC on your domain
  • Progressive warm-up for new domains (max 20 emails/day initially)

1.2 Mandatory Unsubscribe Link

Every prospecting email must include:

  • A visible and easily accessible unsubscribe link
  • A one-click functional unsubscribe mechanism

Processing times:

  • Unsubscribe requests processed within 48 hours maximum
  • Automatic addition to blacklist (blocking future sends)

1.3 Explicit Regulatory Compliance

You must comply with the following laws based on your recipients' jurisdictions:

LawJurisdictionKey Requirements
CAN-SPAM ActUnited StatesClear identification, physical address, opt-out honored within 10 days
CASLCanadaMandatory prior express consent
GDPREuropean UnionDocumented legal basis (legitimate interest), right to object
CCPACaliforniaRespect "Do Not Sell" requests

Important: Using Ventanova does not exempt you from compliance responsibility. You remain solely responsible for compliance with these regulations.

1.4 List Quality and Consent

Authorized contact sources:

  • B2B contacts collected through your business activities
  • Prospects identified by Ventanova (public professional emails)
  • Contacts who have given explicit consent

PROHIBITED contact sources:

  • Purchased or rented lists
  • Lists scraped without legal basis
  • Personal (non-professional) emails
  • Contacts inactive for more than 6 months without re-engagement

Quality requirements:

  • Maintain a complaint rate below 0.1%
  • Maintain a bounce rate below 5%
  • Regularly clean your lists (invalid emails, unsubscribes)

1.5 Partner Policy Compliance

Your sends must comply with the policies of:

  • Gmail: Program Policies and Bulk Senders Guidelines
  • Microsoft 365: Sender policies and anti-spam requirements
  • Domain providers: SPF, DKIM, DMARC requirements

2. Prohibited Content

2.1 Strictly PROHIBITED Content

Sending the following content results in immediate suspension:

CategoryExamples
Illegal contentDrugs, weapons, counterfeits, criminal activities
Financial scamsUnregulated forex, penny stocks, "get rich quick" schemes
Phishing/FraudIdentity theft, fake websites, requests for sensitive information
MalwareMalicious links, infected attachments, exploits
Adult contentPornography, explicit 18+ content
HarassmentThreats, insults, discrimination, intimidation
ViolencePhysical threats, incitement to violence
ExploitationContent involving minors

2.2 Content Requiring Prior Approval

The following sectors require account validation before any sending:

SectorProcess
Political campaignsRequest via abuse@ventanova.ai + documentation
GamblingGaming license required
TobaccoRegulatory documentation required
Regulated financial servicesFCA, AMF, or equivalent approval
PharmaceuticalRequired licenses and authorizations
Medical servicesAccreditation and professional insurance

Approval process:

  1. Submit a request to abuse@ventanova.ai
  2. Provide supporting documentation
  3. Response time: 5 business days
  4. If approved: account configured with specific limits

2.3 Other Prohibitions

  • Intellectual property: Violation of copyrights, trademarks, or patents
  • Sensitive data: Collection of medical, financial, or biometric data without legal framework
  • Spam: Mass unsolicited sends, excessive frequency
  • Manipulation: False urgency, malicious social engineering

3. Sanctions and Remedies

3.1 Sanction Scale

LevelViolation TypeActionCure Period
1MinorWarning + rate limiting48 hours
2ModerateTemporary suspension7 to 30 days
3SeverePermanent suspensionNone
4CriticalImmediate suspension + reporting to authoritiesNone

Examples by level:

  • Level 1: High bounce rate, non-functional unsubscribe
  • Level 2: Repeated complaints, non-compliance with warnings
  • Level 3: Characterized spam, phishing, prohibited content
  • Level 4: Malware, fraud, criminal activities

3.2 Appeal Procedure

If you contest a sanction:

  1. Deadline: 7 days from notification
  2. Contact: abuse@ventanova.ai with subject "APPEAL - [Your Account ID]"
  3. Content: Detailed explanation + supporting evidence
  4. Response: Within 5 business days

Note: Suspensions for illegal content (level 4) are not subject to appeal.


4. Abuse Reporting

4.1 How to Report Abuse

If you receive an unsolicited or abusive email sent through Ventanova:

Email: abuse@ventanova.ai

Information to provide:

  • Complete email headers
  • Date and time received
  • Sender email address
  • Description of the abuse

4.2 Report Processing

  • Acknowledgment within 24 hours
  • Investigation within 48-72 hours
  • Corrective action if violation confirmed
  • Reporter notification (excluding confidential data)

5. Contact

Abuse reporting Email: abuse@ventanova.ai

General questions Email: support@ventanova.ai

Data protection Email: privacy@ventanova.ai


Last updated: January 29, 2026

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